Here is great advice from my colleague and friend, Karen Saunders on what you should include in your book media kit.

A book media kit can be a paper folder or a page on your website with the essential information and marketing materials about your book. The media kit should provide the media with all the information they need to write a story, or do an audio or video interview with the author.

For a hard copy media kit you can gather the following items and arrange them in a classy folder (a solid color in gloss is good). Paste a color postcard of your book cover on the front of the folder.

For an online media kit, add a page on your website called “For the Media” or “Media Kit” and upload the following items. You can upload pdf files, MS Word files, jpg photos, and mp3 audios and video clips.

Your media kit may include all or some of the following items:

Fact Sheet/Book One-sheet
Book Summary
Book Excerpt
Copies of Published Articles
Book Reviews
Praise and Endorsements
Story Ideas and Backgrounders
Your Biography/Author Information
Your Photo: Black and White and Color
Frequently Asked Questions
Interview Questions and Answers
Interview Topics
Testimonials
Cover Letter
News Angles
Interview Topics
Brochures
Tour Schedule/Calendar of Author Events
Media Clippings
Publisher and Purchasing Information
Press Releases
Success Stories/Case Studies
CD, DVD with Audio and Video Clips
Additional Resources
Color Postcards of the Book Cover

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