We know that saving money is important, but skimping on your manuscript when it counts can spell disaster. Editing is one of the most important steps you’ll take in the publishing process. Editing is not the time to pinch pennies. The good news is, you can save money when it comes to editing by following these formatting styles used by professional editors:

1. To emphasize a word in a sentence, use italics; not bold, not ALL CAPS, not underline.

2. Don’t use “also” and “and” in the same sentence.

3. It’s okay to use contractions liberally; “you’re” not “you are”; “he’d” not “he would” unless you are writing a work of academic or technology.

4. Don’t mix second person (you) with first person (I) in the same paragraph; that changes the POV (point of view).

5. Eliminate “you must” and “you should” as much as possible.

6. Always question the use of the verb “try” – It’s overused and weak.

7. In text, spell out state names fully, e.g., Colorado not CO.

8. Use “I think” and “I believe” sparingly – it’s assumed.

9. Differentiate between “believe” and “feel”; they are different.

10. Take the author’s voice out of the writing as much as possible. This is called narrative intrusion and will take your reader away from the story.

11. Use the verb form of a word rather than the noun form, e.g., Do you have struggles? Do you struggle?

12. Present tense is more powerful than future tense. “This book shows you how” is stronger than “this book will show you how.”

13. Dump weak four-letter words you just don’t need: very, some, much.

14. Use active verbs, the engines that drive writing; make better word choices for “is” “was” “were” verbs when possible.

15. Replace ubiquitous verbs such as “do” and “got” with more active verbs.

16. Be conscious of which nouns are plural and which are singular, e.g., staff is singular so don’t follow it with “they.”

17. “For example” abbreviated is e.g. (not i.e.); use i.e., (with a comma) when you mean “that is” (to further clarify a point).

18. Vary sentence length. This helps to keep a firm grasp on reader attention no matter what you write about. And no more than 21 words in a sentence; divide long sentences into shorter ones.

19. Watch for hyphened words, e.g., follow up (is a noun and verb); follow-up (is an adjective).

20. Use numerals in your chapter headings instead of spelling out, e.g., Chapter 1, not Chapter One.

21. “Since” is used for lapse of time. “Because” is used for “the reason that.”

22. Eliminate “that” and “some” as much as possible.

23. “Awhile” means “for a while”; saying “for awhile” is like saying “for for a while.”

24. Kinship names, such as “Dad” versus “my dad.” Capitalize when the name is used as a proper name or is used as a command, but not when used as a general term, e.g., Dad came home early. My dad came home early. Dad, you came home early.

25. Watch for redundant adverbs. The radio blared loudly. (Blare connotes loudness.) The father clenched his teeth tightly. (There’s no other way to clench teeth.)

These are just a few editing tips that can help you save money when it comes time to hire an editor. The less work your editor has to do, the more cost savings for you.

Here is great advice from my colleague and friend, Karen Saunders on what you should include in your book media kit.

A book media kit can be a paper folder or a page on your website with the essential information and marketing materials about your book. The media kit should provide the media with all the information they need to write a story, or do an audio or video interview with the author.

For a hard copy media kit you can gather the following items and arrange them in a classy folder (a solid color in gloss is good). Paste a color postcard of your book cover on the front of the folder.

For an online media kit, add a page on your website called “For the Media” or “Media Kit” and upload the following items. You can upload pdf files, MS Word files, jpg photos, and mp3 audios and video clips.

Your media kit may include all or some of the following items:

Fact Sheet/Book One-sheet
Book Summary
Book Excerpt
Copies of Published Articles
Book Reviews
Praise and Endorsements
Story Ideas and Backgrounders
Your Biography/Author Information
Your Photo: Black and White and Color
Frequently Asked Questions
Interview Questions and Answers
Interview Topics
Testimonials
Cover Letter
News Angles
Interview Topics
Brochures
Tour Schedule/Calendar of Author Events
Media Clippings
Publisher and Purchasing Information
Press Releases
Success Stories/Case Studies
CD, DVD with Audio and Video Clips
Additional Resources
Color Postcards of the Book Cover

—————————-

What if YOU could know more secrets from an award-winning graphic designer that would help you create amazing marketing materials in a few hours, would you want to know how? Find out now at www.BuyAppealMarketing.com

Karen Saunders is the author of Turn Eye Appeal into Buy Appeal: How to easily transform your marketing pieces into dazzling, persuasive sales tools! Hundreds of business owners have used her simple do-it-yourself design system to create stunning marketing materials that really SELL their products and services! To learn about this indispensable book, click here: www.BuyAppealMarketing.com

If I had a dime for every time someone asked me if they should try to sell their book to a traditional (as in large New York) publisher or self-publish (more commonly referred to as independent publisher), I would be a millionaire!

I’m sure an entire book could be written on this subject, and perhaps one day I’ll write it, but in the meantime, let’s go over a few pros and cons of both choices.

The first thing you should consider is that with today’s technology, virtually anyone with the right tools can become an author. This is great news for authors that have a quality book and want to share it with the world.

Let’s start with the pros of traditional publishing. By taking this road, the publisher bears all of the financial risk of publishing your book. They handle most of the business aspects including professional editing, cover design, layout, printing, shipping, warehousing. They have the knowledge and experience to produce good books. Another pro is large publishers have multiple distribution channels (or places to sell your book). Large publishers can get your book into any major bookstore easily and effortlessly.

The bad news is that they take total control of the content and design of your book and the traditional publishing process can take up to two years before you’ll see your book on shelves.

Another con is large publishers don’t do the marketing or promotion that they use to. The author is now expected to have a following (known as a platform) of people ready to buy the book and a solid marketing plan laid out.

Gone are the days of six-figure advances. They just don’t happen anymore. Royalties pay between 5%-10%. So if your book costs $20.00, you make about $1.00-$2.00 per book. We can easily figure out that you’d need to sell a lot of books to live the bestselling author’s lifestyle. First-time authors rarely get the marketing, promotion, backing, or royalties of a well-known, bestselling author.  Those dollars are set aside for authors who are assured to give the publishing house a solid return on their investment. Unknown, or little known authors, don’t have the public appeal to drive mass sales.

Traditional publishers no longer accept unsolicited manuscripts, so the author will have to find a reputable agent to sell their book to these publishers.

On the other side of the coin, independent publishing is the fastest growing segment of the publishing industry.  According to R.R. Bowker, independent publishing titles grew 132% in 2008; whereas, traditional publishing is down 3.2%.

With independent publishing, you get a bigger piece of the financial pie because after your initial expenses, you keep all royalties. In this instance, if your book cost $20.00, your print cost expense might run anywhere from $1.00-$3.00 depending on the volume of your print run. Here you can see that you keep $19.00-$17.00 per book versus the $1.00-$2.00 from traditional publishers.

Another pro is that you have full control of all design and content aspects of the book. Plus you can turn an independently published book around in six-nine months. And with the high quality of some print on demand book services, you don’t have to have a garage or basement full of books. You can order as many or as little as you want.

So what’s the bad news? First, you must pay for all your production costs upfront: editing, design, layout, printing, shipping, promotion and marketing. You should plan on budgeting from $3,000 up to $12,000, depending on your book’s specifics.

Second, you’ll have a harder time distributing your book the traditional way (i.e., brick & mortar bookstores). As an independent publisher you’ll need to put on your business and marketing hat and get creative with ways to promote and sell your book. Fortunately for you, the Internet offers a wide variety of avenues for you to do this. You can also hit the speaking circuit and give talks, workshops, seminars and sell your book at these events. Libraries and schools offer another avenue.

As you can see, whether you choose traditional publishing or independent publishing, there will be challenges on either path. Take advantage of the many books and resources available to help guide you through the process.

If all of this is overwhelming, contact me. As a master virtual author’s assistant, I am trained in helping writers take their manuscripts to publishing success.

Karen[at]VandEServices[dot]com

Agents, editors, and publishers receive thousands of manuscripts. Want to keep yours from immediately landing in the slush pile (known in layman terms as the trash)? Use these helpful tips to show editors, agents, and publishers that you’ve done your homework and that you are a professional author. It could make the difference between a chance to be read and no chance at all.

Use 1” margins all around

Title page only: name/address/phone/email on left side; word count rounded up on the top right side

Put book’s Title about half way down, enter two lines and put author’s name directly under.

Do not put “By”. Do not use fancy fonts or large fonts

Do not use copyright or the symbol. It screams paranoid amateur.

Use a header on the top right hand side with [Last name / TITLE / page number] on every page except the title page

Use key words in the header for long titles: Example: Desert Flowers: Poems of Love and Life becomes Desert Flowers

Use sequential page numbering

Use the # centered to recognize scene breaks--not * * * or a blank line

Use 12 pitch Courier font (because it’s easier to read and find mistakes)

Start new chapters 1/3 of the way down the page

Double space entire manuscript

Indent five spaces (or tab indent) for new paragraphs

Word emphases are underlined or italics, never all CAPS

Do not right justify

Do not put “End” or “The End”

Single sided

Do not use staples or binding when send a manuscript to a publisher or agent

Do use a rubber band or binder clip

Independent publishing has become a huge force in the publishing industry. Authors are taking charge of their book’s fate and using the Internet to successfully market their own books. Authors also like the idea of collecting 100% of the royalties from book sales.

Although self-publishing can seem daunting, by following these 25 steps you can have a quality book in as little as four to six months.

Step 1: Finish the manuscript

Step 2: Decide on a Title

Step 3: Clean up the manuscript as best you can

Step 4: Have friends and family read your book. Ask for feedback

Step 5: Hire a professional editor

Step 6: Decide on the book’s size (e.g., 5 x 8, 6 x 9, etc.)

Step 7: Hire a professional cover designer

Step 8: Hire an interior layout designer

Step 9: Create a publishing company

Step 10: Write back cover copy

Step 11: Get testimonials and/or reviews from those in your genre

Step 12: Get a professional author photo

Step 13: Purchase domain name(s) (e.g., Book’s Title, Publisher’s Name, Your Name/Author Name)

Step 14: Purchase Web hosting package (for book’s Web site or author’s Web site)

Step 15: Purchase ISBN (www.isbn.org)

Step 16: Get Bar Code

Step 17: Get LCCN (Library of Congress Control Number)

Step 18: Obtain Sales Tax license(s)

Step 19: Hire a reputable printer

Step 20: Register with Bowker’s Books in Print

Step 21: After layout: send to a professional proofreader

Step 22: Start marketing your book for pre-sales and to create a buzz
- Online (social networking sites, author groups, Amazon.com)
- Reviews from newspapers & magazines
- Offer a weekly newsletter to build a readership
- Join organizations
- Become a speaker
- Contact independent book stores
- Other: Niche marketing

Step 23: Accept the proofed copy

Step 24: Order your books from the printer

Step 25: Start working on your next book

Confused or don’t have enough time to go through these steps? Hire an author’s assistant. One who’s trained in helping you walk through the steps to self-publish. V and E Services specializes in guiding authors through the self-publishing maze. From manuscript to self-publishing success! Contact me for more information: Karen@VandEServices.com

What can an Author’s Assistants do for the writer and author? Here are 24 critical tasks an Author’s Assistant can do to help every writer and author:

• Inventory and organize the author’s source documents
  

• Do target reader research
  

• Fact check and research for the book
  

• Obtain permissions to use quotes and interviews
  

• Coordinate the peer and audience reviews/testimonials
  

• Research potential publishers
  

• Do a competitive analysis
  

• Prepare the manuscript to submit to a publisher
  

• Coordinate the self-publishing process
  

• Get the ISBN (International Standard Book Number)
  

• Get the library cataloguing information (the LCCN in the US, the CIP elsewhere)
  

• Get the bar code for the back cover
  

• Create an account with the printer
  

• Review the printer’s proof
  

• Get the book listed in Bowker’s Books in Print
  

• Get the copyright registered
  

• Coordinate promotional activities
  

• Send out copies for early review
  

• Get book listed on Amazon
  

• Help create and maintain the author’s web site and media kit
  

• Enter a book in book awards competitions
  

• Create a virtual book launch and book tour
  

• Organize a live book event
  

• Launch an Amazon bestseller campaign

2009 Jan B. King, Founder, The Publishing Store

As an editor by trade and a writer by passion, I know how hard it can be to get your thoughts on paper. Your inner editor constantly detours your writing flow by criticizing your grammar, word choice, and punctuation. You can stop your inner editor by putting pen to paper (or fingers to keyboard) and letting the words flow. Even if you consciously know you should be more specific or know you’ve added extra words, forgive yourself and move on. Nobody ever writes a perfect first draft. Once your work is on the computer, run it through the grammar and spell check, and then use these 7 tips to help make your writing better.

1) Persuade and motivate your reader. It’s your #1 goal when writing. Provide your readers with smartly expressed thoughts by choosing words that drive your sentences from one to the next and create a seamless reading experience. Think of the horse-before-the-cart analogy. That cart’s not going anywhere until the horse pulls it into action.

2) Paint a picture. Would you rather eat a chocolate dessert or a creamy, chocolate layer cake? A piece of fruit or a crisp, juicy apple? Drive a car or drive a luxury Jaguar with soft, leather seats and new-car aroma? Your readers won’t see what you’re talking about unless you paint a vivid picture.

3) Clear the clutter. Words like “that, so, very, and much.” Look at your sentences closely—how many times do you use these words in your writing?  Are they necessary? If extra words are not adding to the sentence, leave them out.

4) Pick a style—and stick with it. Whether you prefer formal or informal writing, use the same tone throughout your piece to create fluidity and keep your readers focused. Formal writing is used in professional writing, technical writing, and most business writing. Informal writing creates a more casual tone and uses contractions liberally (i.e., you’re vs. you are; won’t vs. would not, and so on).

5) Walk away. Put your draft down and walk away for an hour, a day or a week. After a short break, you’ll view your draft in a different light and be able to pick up what you missed earlier. Sometimes all it takes is a new perspective.

6) Get another set of eyes. Don’t be embarrassed (or too proud) to let someone read your work. Step back from your writing and let an objective set of eyes view your work from a reader’s point of view. Remember: feedback is your friend.

7) Edit, edit, edit. Editing and proofreading will make the difference between mediocre and magnificent. It’s important to rework your writing, but it’s even better to hand your work over to a professional editor. An editor’s job is not to criticize, judge or take away your voice; their job is to make your writing better.

Web Content That Works!

Statistics show you have only 6 seconds to hook a visitor into staying at your Web site or clicking away.

You may think all the flash and bells and whistles are captivating your visitors; and that may be true, but by the time they’ve looked at all your cool stuff, 4 or 5 seconds have been wasted.

If you haven’t lost them already, and most likely you have, they may take one more second to actually start reading your content. You’re now at the critical 6-second mark.

Your Web site is your company’s online brochure. Your content has to be engaging. You have to show your reader how they can benefit from your products or services right now or they’re gone!

Here are 8 tips guaranteed to make your web content sizzle and have your visitors wanting more:

Start with a question - Take a look at any successful ad campaign. (Got Milk?) Most of them start with a question.  That’s because a question compels your reader to read on.  You’ve set an action to continue because you’ve asked a question and now your reader feels compelled to answer.

Who’s your target audience - Treat each reader as your only reader and talk directly to them.  Break down your target audience by age, income, business and location.  Then write out a detailed description of just one person in that audience.  When writing your content, speak only to that person.

In web content, “white space” is good - Cut down your content for clarity and brevity.  People are busy.  Don’t make them click all over the place to find what they want.  Use shorter words when possible.  Instead of “corresponded with” use “wrote.”  And keep your paragraphs short.  Three to four sentences per paragraph are enough.  You want to create a clean, uncluttered look.

Choose action words over passive words - The passive verb is blah.  It’s true; a passive verb makes for a weak, roundabout way of saying something.  Great writing consists of using more action verbs than adjectives. Instead of, “I have been working for 15 years…” say, “I worked 15 years for….”

Explain simply and clearly what you will do for them - A long explanation of facts is boring.  On a separate sheet of paper, write down what you can offer in five words.  Now take those five words and put them into benefit-oriented sentences.  Use words like, I can, I will and Let me!  Be truthful though.  Don’t try to sound grandiose or guarantee what you can’t deliver.

Choose words and phrases that sell - Your #1 goal in writing web content is to persuade and motivate your customer to act.  End each sentence with a strong word persuading your reader to act or read on.  “Best of all…” “And that’s not all…” “Win” and “Free” are all persuasive words or phrases.

Tell your reader what to do - Very important.  Don’t just assume your reader will buy — tell them what to do and where to do it.  “Click Here” and “Buy it Now!” “Don’t Wait - Buy Today!” will influence your reader to take action.

Sprinkle your copy with keywords for maximum SEO (search engine optimization) - Not only is it important to put keywords in your HTML title, you’ll want to sprinkle them throughout your copy as well.  Search Engine robots not only search key words in your title, they’ll look for matching words throughout your copy, which will in turn rank your web site higher in the search engines.

Want to become a better writer? There are literally thousands of books you can buy on “how to” become a better writer or “what not” to do.

When editing fiction manuscripts, I find myself repeating the same suggestions over and over, so I thought I would share them with you. Many of these tips can also be used for non-fiction as well.

Here are my top ten writing tips to help make you a better writer:

1. Always start your story with a strong opening. You want an opening that will grab your reader’s attention and keep them reading from line to line, paragraph to paragraph, chapter to chapter. I love stories that end each chapter with a “what’s-going-to-happen-next” hanger. I must turn the page and read more.

2. Try to show as much detail in the story as possible as opposed to just telling us. Involve the reader in the details by painting a picture in their mind. What can they see, hear, smell, taste, what can they touch? Instead of telling us: “It was a sunny day,” or “The sun was shining.” Show us by writing: “The glare from the midday sun bounced off the hot asphalt.”

3. Keep your writing in the present tense. Narration is good, but any time you use [ed] at the end of a word, you are taking your reader to the past. Especially when the [ed] word is surrounded by a had or have been, or was. Your story should be happening now and your writing should reflect that. It doesn’t matter if your story is set in 2008, 1942, or the 16th century, talk to us as if we are there now. Pull us into the story and take us along for the ride.

4. Go easy on the ellipses [ . . . ]. The ellipsis should be used mainly when trailing off a thought or if dialogue is broken. Otherwise use a comma, semi-colon, or the em dash. Also, the ellipsis is always three dots with a space before, after, and between the words. For example: Oh . . . hey . . . what are you doing?

5. Go easy on the exclamation point!!!! A good writer uses stronger words so the exclamation point is a given. And, please, never use more than one exclamation point!! And please, please, never with a question mark?!

6. I can’t state this tip enough. Cut out the passive voice. Drop words like was, will be, were and boring verbs like walk, drove, run. You want to write with action and movement, and propel the story forward with vivid descriptions.

7. On that note, use adverbs like you would use the passive voice. In other words, don’t. Adverbs, you’ll remember, modify verbs, adjectives, or other adverbs. They usually end in [ly]. If you cut out the passive voice, you can cut out adverbs. Instead of: “He closed the door firmly as he left the room.” Try: “He slammed the door and stormed out.”

8. Using dialogue in your story is a great way to bring your characters to life. Just make sure your dialogue makes sense to the story. Random conversations that have nothing to do with moving the story forward confuse your reader. And to backtrack to adverbs for a moment, it’s not necessary to write adverb-filled dialogue. For example: “Halt or I’ll shoot!” he shouted menacingly. “Try to catch me!” she yelled angrily. Okay, we get the idea. A simple: he shouted and she yelled, works better.

9. Give your reader lots of similes (or comparisons). Instead of: “We could hear the gravel hitting the undercarriage of the car.” Say: “Gravel hit the undercarriage like popcorn bursting in hot oil.” Or, “Gravel hit the undercarriage like firecrackers on the 4th of July.”

10. Buy a good thesaurus and use it until it’s worn out. Whenever you feel stuck on a word, or just can’t seem to find the right word, open your thesaurus and have fun!

As an editor for mostly self-published authors, I often give out complimentary sample edits and price quotes to those requesting my services. I think it’s a nice way to let the client know what they can expect and how much their project will cost. Most of the time, though, the author will be shocked at my quoted price. They’ll love the edits, but because most writers believe their manuscript is already perfect, they can’t believe how much it actually costs to professionally edit a book.

Now I’m going to focus on the operative word here: professionally. Sure, it’s easy to produce a book that your Aunt Sue proofread, after all, she is an English major, but to produce a high-quality, error-free book is a whole other story.

Take this recent post from the Chronicle of Higher Education blog (May 2, 2008):

“Princeton U. Press Recalls Typo-Filled Book and Says It Will Reprint
Princeton University Press has recalled all copies of one of its spring titles after discovering more than 90 spelling and grammar errors in the 245-page work. The book, Cop in the Hood: My Year Policing Baltimore’s Eastern District, by Peter Moskos, was published on Thursday in an initial press run of 4,000 copies.”
(Link to full story
http://chronicle.com/news/article/4427/princeton-u-press-recalls-typo-filled-book-and-says-it-will-reprint#comment)

Yikes! Ninety spelling and grammar errors in 245 pages! What happened here was a clear case of cutting corners and what can happen when an author (or publisher) doesn’t make the necessary financial commitment to create a book that sells. In the long run, the author and/or the publisher pays for it in the end.

I will preach and preach until I’m all preached out: Don’t skimp on one of the most important steps in producing your book–editing and proofreading!